December 2007
This is the first time that Microsoft UK has held these awards and Bell Micro have performed exceptionally to receive this award and were particularly praised for the following areas.
1) The campaign focused on a target audience of their customers to help drive loyalty and sales
2) Goods responses to our campaigns and strong return on investment.
3) The campaign drove loyalty and helped build relationships with the customers.
4) Good internal buy-in - photographs of real people.
5) Materials talked about pain points and not just technology.
Microsoft said "We are delighted that Bell Micro were awarded the first ever Microsoft Distribution Partner Marketing Award. Bell’s ‘Reach for Microsoft Customer site’ is a great example of how distribution partners are evolving their customer relationship by sharing knowledge, skills and marketing expertise on scale."